02.17.10
Guest Post by Jessica Holbrook, CEO of Great Resumes Fast
We’ve all heard of the book, but what a great principle to apply to our resumes, cover letters, and job searches. Instead of utilizing a generic or jack of all trades (and master of none) resume, we should be using (and with great success) a purpose-driven, focused, and customized resume. In fact, if you have expertise in more than one area, then you should be broadcasting more than one resume.
After working recently with a client who had an extremely unfocused, all-over-the-place resume, I was prompted to sit down and write about how important a focused, customized, and branded resume really is. This particular client had his resume nicely written, and to tell the truth, it wasn’t half bad. It contained great wording, had an appealing format, and even included some great accomplishments. The problem was that this resume had multiple personalities—ten different job titles and no clear direction. It was not a surprise the client didn’t even receive one call back. Hiring managers were probably reviewing the resume and thinking, “I have no idea where to put this person or what he really wants to do.”
If you have experience and expertise in several different areas it certainly is not a negative, but blasting everything you have ever done all over your resume—where it looks like job titles and keywords just threw up all over it—is not going to get you an interview … or a call back for that matter. Here are three points you should consider in order to clean up your resume, communicate your purpose, and customize it:
Everything about your resume should address the key points of the job description and answer the question: “Are you a perfect fit for this job?” If you can review the description and honestly answer, “I addressed all of their requirements—either through my branding statement, career summary, keywords, or accomplishments,” then you can be assured you’re the perfect fit for the position and you have a purpose-driven resume.
For a free resume analysis send your resume to info@greatresumesfast.com. You can visit them online at http://www.greatresumesfast.com to view sample resumes and find information about professional resume writing services.
Jessica Holbrook is an expert resume writer, career and personal branding strategist, author, and presenter. She has written more than 100 articles that are featured on some of the best career advice Web sites today. In addition, her writing has been included in Launch pad, a career search strategy guide featuring exclusive information by the top career experts in the industry.
As CEO of Great Resumes Fast, Jessica enjoys collaborating with forward-thinking professionals and executives, identifying their personal brand and value proposition and leveraging their unique talent, passion, and vision to position them as a leader in their industry. Her passion is helping professionals and executives uncover what makes them stand out in the crowd.
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